Data Review: Black Friday & Cyber Monday 2025 — What Drove DTC Ad Spend?
Black Friday & Cyber Monday 2025 has wrapped. Beyond GMV,…
Ad Intelligence Platform
Category Brand Strategy & Analysis
Tactics from top-performing DTC brands.
Why Global Brands Are Betting Early on Zootopia 2: The New Wave of IP Partnerships
Zootopia 2 has officially hit theaters worldwide. But long before…
Meituan Expands to the U.S. With Peppr: A New B2B Play in Restaurant Technology
Meituan—one of China’s most successful internet companies—is entering the U.S.…
Polymarket: Prediction Market or High-Tech Gambling?
Recently, a very unusual prediction market platform has gained widespread…
Wikifolio and the Rise of One-Click Investing
At present, the “one-click investing” is on the rise in…
Happy Mammoth Case Study: DTC Marketing Strategy for Menopause Supplements
Is menopause a disease? Not quite. It’s a natural stage…
What Does the Fed’s 25bp Rate Cut Mean for Global Sellers?
On September 17, Jerome Powell walked onto the stage and…
Top5 Laundry Care Brands ads Strategies Analysis
In the increasingly competitive home and laundry care market, a…
The Business of Fitness: A Battle Against Human Nature
The corner of a room is often where fitness equipment…